About the Company

STRATACACHE delivers exceptional customer and audience experiences through a wide array of technology including digital signs, sensors, AI, digital menu boards, video walls, self-service kiosks and more.

PRN, part of the STRATACACHE family of companies, delivers end-to-end solutions providing hardware, software, services and support, driving content to 40,000+ screens for major brands over 13,000 locations. PRN has over 30 years of success in architecting, deploying and monetizing multi-stakeholder rich media networks. PRN’s proprietary set of tools, technologies, content partnerships and creative services have been expressly designed to deliver fresh and engaging experiences that delight out of home and retail consumers, engage brands and deliver maximum value to our venue partners.

As part of the STRATACACHE family, our advanced solutions enable the world’s biggest brands to use a combination of display, AI and sensors to deliver targeted promotional or task-based messaging on any digital sign. With 3.3 million+ software activations globally, STRATACACHE powers the biggest networks for the world’s largest brands. Learn more about STRATACACHE, based in Dayton, Ohio, at www.stratacache.com.

Core responsibilities, as part of the STRATACACHE marketing team of writers, web developers, designers, event and automation specialists:

• Strategy of marketing activities across channels: Strategize and lead tactical execution marketing activities that will drive leads, promote brand awareness and showcase the value of PRN. Activities should be related to NA as well as the European markets. 
• Revamp existing PRN brand: Collaborate with PRN subject matter experts and marketing specialists to establish and prioritize revitalization of the PRN brand.
• Sales enablement: Work directly with PRN leaders to establish needs for B2B sales conversations about our technology solutions. Execute development of marketing assets including presentations, sell and spec sheets, marketing messaging and direct/mass communications.
• Content creation: Work with writing, design and web team members to contribute to content creation and marketing assets.
• Event or meeting collaboration: As needed, work with sales, on-site event, facilities and marketing automation teams on execution of promotional events or on-site meetings.
• Sales pipeline and in-bound leads: Strategy and execution of activities that drive in-bound leads, as well as reporting on current metrics.
• Market research and competitive landscape: Understand the ever-changing global competition for technology that impacts the shopper, audience, and guest experience.

Basic & Preferred Qualifications:

• Bachelor degree in Marketing, Communications or related field, or proven experience in a marketing, product marketing or communications role.
• 8+ years of experience in a marketing or communications role required. B2B and/or technology experience is a bonus. 
• Experience in doing business in the United Kingdom is a must.
• Knowledge of product marketing fundamentals and comfort working with experts and sales leaders to promote PRN’s solutions. 
• Demonstrated ability to contribute to content creation.
• An interest in technology and how it impacts everyday life, especially in retail, restaurants, and hospitality venues.
• Proficiency in website management fundamentals, website updating and WordPress.
• Understanding or proficiency in marketing automation and automation platforms. Knowledge of Pardot and/or Salesforce is preferred.
• Proficiency in social media platforms and strategy.
• A solid understanding of PPC strategy, SEO, SEM is a plus.
• Ideas and strategies to drive in-bound leads. 
• Understanding of budget, project and event management.
• Comfort with assisting with events and greeting guests at the facilities.
• Excellent communication skills and ability to collaborate with web and design teams.
• Strong project coordination skills and experience working with an agency style marketing team.

The PRN marketing manager will work closely with the PRN team in US. As such, early-morning/late evening meetings may be required on a semi-regular basis. 

Extra European Language

PRN is an international company and is currently experiencing significant growth in Europe, with the main focus on countries like UK, Germany, France, Benelux and Spain. Because of this, having experience with working in Europe or with companies based in Europe may be beneficial to this role as might being able to speak a European language such as Dutch, Spanish or German. Speaking French is not a must, but a bonus. The PRN Marketing manager may need to remotely attend meetings taking place in US so should be prepared for semi-regular early-morning/late evening meetings. They may also be expected to travel to trade events within Europe/US. 

Other qualifications: 

• An interest in retail and customer service – the ways in which types of retailers serve their customers and how customer expectations may differ across different territories. 
• An interest in creative marketing executions. Candidates should ideally be aware of the leading marketing and advertising agencies and the work that they do.